Our founder Lisa Janvrin, became pregnant at 40 with her first child. While Lisa had spent her entire career as a creative problem solver tapping into the power of design, she found herself in uncharted territory when it came to a baby nursery.

After figuring the basics of where the baby would sleep and landing on a small budget next came a barrage of practical questions – they flooded her "baby brain", leaving her feeling overwhelmed.
  • What products were REALLY needed to care for a baby in the nursery?
  • What functionality was needed for baby and caregiver/s in the nursery ?
  • What kind of environment would feel good to those spending the most time in the nursery?
  • What were the best ecommerce sites to shop for baby and child home stores?

Fortunately, having been hired as a professional stylist by e-commerce brands to design complete room looks she had mastered the art of online shopping and producing cohesive looks in a digital layout. Tapping into social media platforms including Pinterest and Houzz made it easy to organize her favorite products and room inspiration photos. In fact, it was TOO easy.

Lisa found herself spending an excessive number of hours scouring the internet for baby bedding, gliders, curtains, mobiles, poufs, etc. Spending all her free moments glued to her devices and obsessed with comparing prices and product reviews from one site to another. (Sound familiar?)

By the time baby came Lisa had created the ultimate space to welcome home their baby and was proud of the outcome. Except, she realized it sucked up a ridiculous amount of her time over several months. She thought if she, as a professional stylist with an expert eye for design, was spending this much time on just this one aspect of such an important life event that is having a baby, other expecting moms must be stressed out by it too.

Ultimately, evaluating her own experience setting up nursery, Lisa was compelled to develop a refined, time-saving virtual process that would be fun and convenient for all expecting and existing moms.

Now her company YouthfulNest saves real, busy parents time designing a stylish and functional room for their baby or child.

About The Founder

Lisa Janvrin is a design addict who has been in, around, through, under
and over the design industry as a graphic designer, set-designer, product designer, art director, marketing director, stylist and is now designing interiors. Her record would boast 20+ years as a creative specialist for the commercial sector and three years as a residential design specialist. Over those years she has lived and worked in various locations around the world including New York, NY; Charlotte, N.C.; Florence, Italy; Istanbul, Turkey;
and Moscow, Russia. As a travel enthusiast and experience junky working
in so many places suits her perfectly, as well as providing much inspiration
for her work. Lisa has created nursery and kids room designs for clients across the country and beyond, including California, Chicago, Omaha, Mexico and her beloved New York.