Interview with Shop Leo Kids

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Opposites attract it is!

Personally, I initially gravitate towards neutrals, tone-on-tone and muted colors. I also tend to design nurseries and kids' rooms with soothing, sophisticated palettes and styles. So when someone introduced me to Julie Howard's work and her company Shop Leo Designs, I surprised myself when I fell in love with the her handcrafted, wall decor goodies. (Seriously, there were some audible gushes from my lips as I was looked through her cheerful color combos.) Julie's whimsical decor pieces are created in bursts of brights and even neon colors, possibly with a few neutrals thrown in for good measure.

Take a look at some of her most popular works below and then start following her on Instagram for a dose of happy in your everyday. Just remember we're her newest, biggest fans!

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Q&A with Shop Leo Kids' Owner/Artist, Julie Howard
Woven For GreatnesS

Q. Where were you and what were you doing when you decided to create SHOP LEO KIDS?

A. Leo Kids online started as a blessing in disguise. I was running my brick and mortar shop when 15 days before the Christmas season I had an emergency surgery, removed ovaries, and an 8 week recovery ahead of me. How am I gonna pull this all off? I thought. I knew I couldn't run the shop any longer so I played with the idea of going online only and making my own products to sell. I've been making pom pom garland forever and I figure....I'll start with that!

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Q. What products did you start off handcrafted and how has your style evolved?

A. I started with dream catchers and pom pom garlands and people were loving them! I was selling so many and I really couldn't believe it was going so well!

Dream catchers that started it all

Pom pom garland gives us all the feels

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Q. Where can one find your whimsical goods, are they sold exclusively on your site?

A. I sell primarily direct to consumer from my website but I do have one retailer in Canada, Babasouk.

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Q. There is so much creative goodness offered on your site, what do you see as the most trending pieces?

A. I started adding weavings to my site and they sold really well too. I was really onto something and was so excited, but I knew the garlands were the most popular so i really focused on those

Hanging wovens in fresh colors

Hanging pieces available in various sizes

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Q. We are mesmerized by your color schemes. They are so bright and cheery we can’t help but wear a smile look at them. What if a client needs something color specific they don’t see in your online shop, do you also do custom pieces?

A. One thing that makes me stand out is the colors I work with. They are typically bright neons! Not everyone can incorporate neons into their home so I do offer custom designs! I can customize anything!

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Q. What’s are some of your favorite ways in which your pieces have been incorporated into kids rooms?

A. I have several customers you buy many of my pieces, weavings and garlands, and I love it when they deck out their kids rooms with all of it! Some people order 3 garland and a weaving and use it all in one room and it looks amazing

Woven + Pom pom garland

Giant Pom pom + Pom pom garland

Giant Pom pom - Studio DIY Nursery

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Q. Let’s switch design gears. What's your own personal kid’s design style?

A. I decorate my house with lots of color so I typically go to brands like The Land of Nod, Pehr  and  blabla kids.

What a yummy place to live

Julie's home is as bright and cheerful as her designs

Julie and her two daughters

A home creative space

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Q. Who is your go-to home furnishing or décor brand when looking for pieces for the kids’ spaces?

A. I also love to support other fellow makers found via Instagram. some all time favorites are Home,  la Lovie and  SharpToothStudio

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Q. What's next Shop Leo Kids?

A. I have some fun new things for 2018! I just finished re-branding which is exciting and I plan to make full party kits which will include garlands, crowns, cake toppers and more. You'll just have to follow along to see what else is coming!

Shop Leo Kids new logo

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Get More of Shop Leo Kids

Instagram
Website

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