Interview with Love Found

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Darling. This was my first thought when I saw the Love Found birth stat prints. They are simply charming and perfection in their minimalist design. The muted neutrals are universal, but with a twist. With the hot trend of black and white not being overlooked so there is a bold black version for those rooms too.

My second thought was, YASS! Now other mom's like me won't have to dig out their baby book to find their child's birth stats. I know so many moms that remember things like time of birth and birth weight clear as day and will NEVER forget – and then there's me. #momfail.

When it comes to nursery room design this is the new "it" décor piece to include as the perfect way to add a very, very personal touch. Watch for it to pop-up all over those WOW-worthy baby rooms on Instagram.

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Q&A with Love Found and Jenny Leddy, Co-founder
Little digits big love

Jenny and her adorable support unit, husband and babe.

Q. Where were you were you doing when you decided to start Love Found?

A. This idea ran around in my head for a long time, and I finally decided to pull the trigger and set up an online shop! There’s probably not one spot when I decided because I thought about it for quite a few months! 

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Q. How did you land on the turning birth stats into décor?

A. I was looking for a nursery print for my daughter’s room and I wanted something that would remind me of the overwhelming emotion I felt on her birth day. I started searching for birth stats prints online but I couldn’t really find anything that suited my style. So I decided to design my own, and thought “well maybe other’s are searching for a more minimal print like this”.

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Q. We love the simplicity of your designs, is this personal preference or trend influenced?

A. A little bit of both! I designing my first print to my preference, but also noticed a trend in minimal, modern nursery design and art.

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Q. What are the wall hangings made of? What size do they come in?

A. They are printed on 11”x11” 120lb bright white linen card stock. Also included is a 12” teak wood magnetic frame. So the total assembled piece is approximately 12”x12”.

Shown here in clay. Each style comes in six colors: midnight, mushroom, petal, sage, clay and dusty rose.

The two piece magnetic frame is easy to use.

Teak wood varies in color but always handsome.

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Q. Could this be a baby gift before the baby is born?

A. Yes! We’ve had many customers order a print to give at a baby shower, with only the name printed. We then reprint and ship with all the birth stats after the sweet baby is born!

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Q. What's your own personal kid’s décor style? What favorite pieces do you have peppered your daughter Elle's space?

A. My daughter Elle’s room is somewhat minimal, playful, light and bright. My favorite pieces would have to be an original mid century dresser we had refurbished and converted to a changing table, the woodland pattern wallpaper, and the simple baby mobile my husband and I made.

A mix of modern-simplicity in the founder's daughter's room.

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Q. Who are your favorite go-to home furnishing or décor brands?

A. West Elm, CB2, Lorena Canals, Home Goods, Target

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Q. Do you have a social media style crush and/or favorite blog?

A. Haha yes, I have mom crushes on @taylergolden, @honeywild & @senanelson. I just love watching them do motherhood and they all have impeccable taste – so I love getting a glimpse into their home, wardrobe and life.

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Q. What's next for Love Found?

A. We’re working on expanding our product line. So keep a lookout for new designs, new size offerings, and a couple exciting partnerships I can’t yet talk about!

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