WARNING! This post may cause a sudden urge to paint that room.
I have shared a little bit on our blog about Colorhouse paint in the past year. I came across their brand while drooling over the Serena & Lily Paint Color Collection. I was so impressed by their product and their ability to create cool wall features while wearing their best clothing – I contacted them right away. Not only was the good vibe I had when I read about them online, that positive feeling carried through phone conversations with Puji Sherer and Lynn Morgan and remained when I finally had the chance to actually use the product.
Puji has a B.F.A. in Painting and Ceramics from Saint Mary’s College in South Bend, IN. Upon moving to Portland, OR in her early 20s, she became the first employee of Colorhouse. Lynn Morgan is Puji’s fellow Color Nerd. Lynn has a degree in interior design from Eastern Kentucky University. Working in the paint industry for 25 years, Lynn responds to all of Colorhouse Free Color Help inquiries, assists Puji with color development, and can be found in the studio painting the backdrops for our DIY projects. I was sincerely delighted that Puji was able to fit in this interview into her widely hectic schedule.
Before we hear from Puji I want to make sure you have the 411 on this boutique brand. In 2005 the Colorhouse brand (originally YOLO Colorhouse) was developed by two female artists who wanted to help clients take the fear and stress out of choosing paint colors. This lead them to develop a limited number of hues as their way of helping clients to not get overwhelmed with finalizing paint colors. Originally the number was 48 artisan colors and several years later it remains minimalistic with only 128 crafted colors.
The other big deal for the original creators of Colorhouse paint was the negative effect the toxic chemicals traditionally used in paints had on people and the planet. Their now low odor paints have superior coverage and contain no VOCs (volatile organic compounds) no reproductive toxins, no chemical solvents, and no toxic fumes/HAPs-free.
Having used other top paint brands in the past I have found a new love and appreciation for the Colorhouse paints. Especially now that I am focusing on designing spaces for little ones Colorhouse paints are now my go-to recommendation. Initially, I was concerned about the limited colors of their fan deck. But what then I realized that this approach was right in line with my own brand's efforts. As a designer I look to present the best, most focused designs possible to eliminate the overwhelmed feeling most of our clients designing an entire room. Being able to decide on a style, a color or even a product is one of the main reason others look to us for help. Sometimes less is more.
Q & A : Puji Sherer, VP Marketing and Chief Color Nerd
A passion for people, paint and our planet
Q : You sell healthier paint products, which are all careful developed to be environmentally and user safe. We love this aspect of your paints because it makes recommending your products for children’s spaces a no brainer.
A : We tint Colorhouse paint with zero VOC colorants, so actually it is not difficult to create unique, beautiful colors and keep our formulation from harmful chemicals.
Q : The actually number of paint colors available is just over 125, this is a lot less options compared to other brands. What is the thinking for this minimally curated collection?
A : By having 128 interior hues that are designed to harmonize together, we minimize the stress around color choosing. That keeps the process of painting your home a new color simple and fun- like it’s supposed to be!
Q : Whats your reaction to Pantone Color of the Year, Rose Quartz and Serenity? Both pastels and both traditionally gender defining colors. What spaces do you see these being best applied?
A : As the name suggest, Rose Quartz and Serenity are softer hues that promote contemplation and introspection. Both of these colors would be good fits for a bedroom where you want to feel calm.
Q : Which are your two closest color matches for someone wanting to tap into this trend?
A : Rose quartz is close to SPROUT .06 and Serenity is similar to DREAM .03 in the Colorhouse collection.
Q : Your site is an excellent resource for newbie’s and experience painters alike. What is your best tip for DIY'ers when it comes to painting their residential spaces? (buying, color selection, application, design, etc)
A : Don’t be afraid of color! You can have many colors in the same home, but not have it feel like a crayon box if you choose colors that harmonize together. For example, I have a 900 sq ft home with 8 different Colorhouse hues on the walls. The colors are varying shades of grey, white, and blue with a few pops of sage green. There is minimal value contrast between the colors with a focus on using cooler hues, so the space flows well from room to room.
Colorhouse shares on their site great hot-to videos & step-by-step images
Q : In 2015 you partnered with Serena & Lily to bring us their signature color palette. Now in 2016 you did it again collaborating with Crate&Barrel to create exclusive color collections for these brands. Can you elaborate on the meaning of the inspiration for these 35 colors “purity of an artist’s palette”?
A : Crate&Barrel is known for their partnerships with artists and designers to create unique items for the home. Since our company was founded by two artists with a passion for color, we decided to create a color palette that reflects this spirit. The colors are pure, not very neutralized or muddy like other interior collections. This vibrancy reflects the Crate&Barrel brand and Colorhouse’s mission to make the world more colorful!
Q : Coming up in June you showcase our Cityscape – DIY Mural Stencil and Colorhouse paint colors on your blog as part of inspirational paint ideas for the nursery. What other inspirational projects can our readers keep an eye out for?
A : This summer we are all about blue! Keep an eye out for how to create different denim washes on your walls using our newest blues from Color by Crate & Barrel and some our favorite Colorhouse blues
Q : Who's your brand style and inspiration crush?
A : For sure Anthropologie. No question! The combination of artistry, style and design in their stores makes my heart sing. I use Terrain, the outdoor home and garden brand, for inspiration for Colorhouse creative quite a bit as well for their lived-in imagery. We strive to create spaces that reflect real life, not a catalog shoot in our photography. Elephant Ceramics is another personal favorite, as I do ceramics in my backyard studio in Portland, Ore.
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